Presentation: Why UX Matters

I recently gave an overview of User Experience, plus why and how it should be incorporated into your website project at a recent marketing meetup: The Good, the Bad & the Ugly: UX Basics w/Stacy Desmond. The focus of the presentation was to give a beginner’s introduction to UX and help marketers understand how many UX principles overlap with their approach.

At the request of a number of attendees, here are my slides. Although they don’t contain the detail that I went into or the great discussions that stemmed from the presentation.

Why UX Matters

If you have any questions about what I covered or are interested in a user experience review of your site, please contact me.

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