There are times when I do a deep-dive into Google Analytics to see what user behavior and patterns I can gleam from those stats. While you can definitely go down the rabbit hole with Google Analytics, I always tend to land in the same areas to start getting a picture of what users on a website are up to.
I recently came across Clara Buenconsejo’s article for Smashing Magazine about using Google Analytics in UI/UX design and felt that she did a great job in identifying and explaining key areas within GA to start looking.
5 Ways Google Analytics Helps Web Developers In UI/UX Design
