User Experience (UX) – or how users interact with your website or product – includes user research, user personas,  information architecture, user testing, wireframing, site maps, prototypes, and more.

user persona template from Xtensio

User Personas

We talked about the foundation of UX – user personas – at our local tech and business center BendTech. The meetup took place on Tuesday, October 27, 2015 at 7:00 PM. This is a “book club” styled group, where a topic is set, people within the industry read up on it, and then we come prepared to discuss. Main …

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Presentation: Why UX Matters

I recently gave an overview of User Experience, plus why and how it should be incorporated into your website project at a recent marketing meetup: The Good, the Bad & the Ugly: UX Basics w/Stacy Desmond. The focus of the presentation was to give a beginner’s introduction to UX and help marketers understand how many …

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