Google recently announced a change in their ranking rules for sites using pop-up ads on mobile devices. As of January 10, 2017 sites that use “intrusive” pop ups on mobile devices will not rank as high as similar sites or pages not using them. While pop-ups have annoyed people surfing the web for some time now, they …
Recent news has covered information exposed by the “Panama Papers Breach“, which resulted in a huge leak of millions of emails containing financially-sensitive information. Hit hardest were world leaders and powerful people who were exposed hiding large sums of money off shore. The breach caused created a number of sticky controversies around world leaders, and is sited as …
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Reviews and testimonials are critical to any business. More and more today people need to see affirmation by others that you do a good job before they make a purchase decision. Displaying testimonials on your website and encouraging satisfied clients to review you online is key to small business marketing. But what happens when someone …
We talked about the foundation of UX – user personas – at our local tech and business center BendTech. The meetup took place on Tuesday, October 27, 2015 at 7:00 PM. This is a “book club” styled group, where a topic is set, people within the industry read up on it, and then we come prepared to discuss. Main …
It was all the buzz this month, especially on April 21st, the day Google rolled out new rules prioritizing mobile-friendly sites. Buzz term = Mobilegeddon Tech articles by Search Engine Land (Google: Mobile Friendly Update) and USA Today (‘Mobilegeddon’ could be bad news for 40% of top websites) had been warning about the change for weeks …
Like many of you, I have been following the news reports on the Heartbleed bug to understand what it is and how it effects me as well as my clients. So, here is a quick synopsis of the situation and what you need to do today. Seriously, set some time aside in your schedule and …
With so many businesses moving their websites towards responsive design, mobile first approaches, mobile apps, etc. I think it important to take a step back and go through your content decisions and strategies for different devices and environments prior to design and development. These discussions and choices will help guide the process and lend direction …
A recent Search Engine Journal article doled out some clear and down-to-earth advice in their 17 Things You Should Stop Doing to Your Websites. For many small businesses it can be a struggle to switch into marketing mode, and forced efforts to promote their business can fall flat. This article is a reminder to keep …
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I recently gave an overview of User Experience, plus why and how it should be incorporated into your website project at a recent marketing meetup: The Good, the Bad & the Ugly: UX Basics w/Stacy Desmond. The focus of the presentation was to give a beginner’s introduction to UX and help marketers understand how many …