Articles & Resources
- All
- SEO
- UX
- Web Design
- Web Development
- Website Maintenance
- Website Strategy
- All
- SEO
- UX
- Web Design
- Web Development
- Website Maintenance
- Website Strategy
Web DesignWebsite Strategy
Has Your Business Outgrown Its Website? 9 Signs It Is Time for a Strategic Redesign
Most businesses don’t wake up one morning and discover that their website is suddenly broken. The shift is usually quieter and slower. The company adds services, moves into more specialized ...
Read Article → 
Website Maintenance
Why Your Website Needs Ongoing Maintenance (Not Just a Great Launch)
You hired a web designer or developer, approved every page, and finally hit publish. Your website feels done. It isn’t. A website is less like a brochure you print once ...
Read Article → 
SEO
Why Your Website Isn’t Ranking on Google (And Why Competitors Are)
A common question I hear from business owners is: “My competitors rank higher on Google than my business. Why?” The first place I start is simple. What are you searching ...
Read Article → 
Web DesignWeb Development
Ecommerce Shipping Setup: Flat Rate vs Weight Based vs Carrier Calculated
Shipping is the part of ecommerce that turns a fun idea into a real business decision. It is also one of the biggest reasons launches get delayed, because you cannot ...
Read Article → 
Website Maintenance
Updates & Compatibility: The Work That Keeps Your Site Running
Every WordPress website is built from pieces made by different people. The core software comes from WordPress itself. The theme comes from one developer. Each plugin, the contact form, the ...
Read Article → 
Web DesignWebsite Strategy
Why Businesses Still Need a Website
Your website is still your most powerful business tool. Learn why ownership, optimization, and flexibility matter more than ever for small businesses and clinics.
Read Article → 
SEO
NAP in Local SEO: Why Name, Address, and Phone Number Matter
NAP: Why It’s Not Just Contact Info, But Your Local SEO Keystone Managing a business means juggling customer service, operations, marketing, and growth all at once. Yet many local business ...
Read Article → 
SEO
Should Your Website Show Up in AI Search Results? What Businesses Need to Know
AI search tools are changing how people find information online. Learn why you would optimize your website or protect your content based on your business' goals.
Read Article → 
Website Maintenance
When to Call in Website Support (And What It Actually Covers)
Maintenance plans handle the ongoing, predictable work: updates, backups, monitoring, and the technical care that needs to happen whether or not anything feels urgent. But website problems rarely check the ...
Read Article → 
Web Design
Custom vs. Template: Picking the Right Design Approach
When you’re starting a new website, or rebuilding an outdated one, there’s a big decision to make early on: Do you build a custom site or use a pre-designed template? ...
Read Article → 
Web Design
Why Responsive Design is Essential for Your Businesses Website
Imagine this: a potential customer hears about your business, pulls out their phone to look you up, and clicks on your website only to be met with a clunky, hard-to-navigate ...
Read Article → 
Website Maintenance
Website Backups & Disaster Recovery: Your Website’s Safety Net
Nobody thinks about their backup until the day they desperately need one. By then, it’s too late to wish you’d set it up differently. A backup is the simplest, cheapest ...
Read Article → 
Web Design
Embracing Website Accessibility: A Vital Component of Modern Web Design
In the ever-evolving landscape of web design, accessibility has emerged as a crucial necessity. Beyond being simply a best practice, the stakes have been raised – businesses now face the ...
Read Article → 
SEO
What to do About Negative Customer Reviews
Reviews and testimonials are critical to any business. Nowadays, potential customers increasingly rely on the experiences of others to inform their purchasing decisions. Displaying positive testimonials on your website and ...
Read Article → 
SEO
Scaling New Heights: SEO Success for Smith Rock Climbing School
How an SEO overhaul increased site traffic by 355% and transformed user engagement. Pete approached us with a clear goal in mind: he wanted to shift attention toward Smith Rock ...
Read Article → 
UXWeb Design
User-Centric Design: Creating Websites People Love to Use
In an ever-evolving digital landscape, where millions of websites vie for attention, what makes some websites stand out while others fade into obscurity? The answer often lies in the art ...
Read Article → 
Website Maintenance
Website Security Monitoring: What It Actually Catches
“Why would anyone want to hack my website? I’m just a small business.” It’s a reasonable thought, and it’s also the exact assumption that leaves small business sites exposed. Almost ...
Read Article → 
Website Strategy
How to Define What You Need – RFPs
Part of the web design process that we offer clients is an analysis stage, where we discuss your business, your users, and map out how your new website will meet ...
Read Article → 
SEOUX
Looking at Google Analytics from a UX Approach
There are times when I do a deep-dive into Google Analytics to see what user behavior and patterns I can gleam from those stats. While you can definitely go down ...
Read Article → 
SEOUX
Google Is Cracking Down on Intrusive Pop-Ups
Google recently announced a change in their ranking rules for sites using pop-up ads on mobile devices. As of January 10, 2017 sites that use “intrusive” pop ups on mobile devices will ...
Read Article → 
Web Development
The Panama Papers: Another Reason to Keep Your Site Updated
News has coverage of information exposed by the “Panama Papers Breach“, which resulted in a huge leak of millions of emails containing financially-sensitive information. Hit hardest were world leaders and powerful people ...
Read Article → 
UX
User Personas
I talked about the foundation of UX – user personas – at our local tech coworking center BendTech for a meetup. This is a “book club” styled group, where a ...
Read Article → 
SEO
Fine Tuning for Mobilegeddon
It was all the buzz this month, especially on April 21st, the day Google rolled out new rules prioritizing mobile-friendly sites. Buzz term = Mobilegeddon Tech articles by Search Engine Land ...
Read Article → 
SEOWeb Design
The Heartbleed Bug and You
Like many of you, I have been following the news reports on the Heartbleed bug to understand what it is and how it effects me as well as my clients. ...
Read Article → 
Web Design
Content Decisions Before Going Mobile
With so many businesses moving their websites towards responsive design, mobile first approaches, mobile apps, etc. I think it important to take a step back and go through your content ...
Read Article → 
UXWeb Design
17 Things You Should Stop Doing to Your Websites
A recent Search Engine Journal article doled out some clear and down-to-earth advice in their 17 Things You Should Stop Doing to Your Websites. For many small businesses it can ...
Read Article → 
UX
Presentation: Why UX Matters
I recently gave an overview of User Experience, plus why and how it should be incorporated into your website project at a recent marketing meetup: The Good, the Bad & ...
Read Article →